You want to reuse content that is stored in Sitecore in emails, commerce, support sites, social channels and so forth. While Sitecore can do a lot of those things, your digital experience technology stack probably contains other applications too. Similarly, you probably want to translate content from Sitecore in a translation system.
So getting content in and out of Sitecore is critical to giving your customers a good experience. You can use Xillio's cloud-based API as a unified way to access anything stored in Sitecore. This makes your integrations considerably easier and cheaper.
Using the Xillio API to integrate Sitecore with other digital experience applications has the following advantages: