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An easy way for ISVs to connect with more customers

Many ISVs are missing a trick, and that trick is integration. Not so long ago, ISVs could still get away with a gap in their product by saying: ‘Oh, we have a partner offering for that’ – and have the client pay for a custom-built integration.

But with the birth of SaaS, such an approach will quickly put you out of business. Customers now demand and expect integrations that work (almost) out of the box.

In this DeepDive paper you will learn more about the Xillio cloud API for content integration. It answers the questions:

• How important is integration really?

• And why don’t we build the integrations ourselves?

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