Online training

LSP Salesperson Training in Localization Connectors

October 24, 2019
4:00 p.m. CET /10:00 a.m. EDT

This webinar covers technical information and negotiation tactics for selling language services to buyers with automated translation workflow requirements. Participants will learn how to present their LSP as a technology-driven organization, to thrive in competition with the leading localization providers, to surprise prospects with a deeper understanding of the publishing process, and to be a stronger differentiator for their company.


  1. Buyer types, lead sources.
  2. CMS and PIM landscape.
  3. Common challenges inside enterprise content teams.
  4. Sales scenarios: automation-driven RFPs for new business, replacing old-school vendors, generating leads from the CMS communities.
  5. Questions to identify demand, negotiation advice.

Level: intermediate and experienced. 

This 45-minute webinar will accommodate up to 50 participants on a first-come, first-served basis.

Featured Presenters:

Konstantin-DranchKonstantin Dranch
A specialist market researcher in the localization industry


foto-rikkert-2 kopieRikkert Engels
CEO and founder of Xillio, with 17 years of experience in enterprise content management industry


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