Online training

LSP Salesperson Training in Localization Connectors

October 24, 2019
4:00 p.m. CET /10:00 a.m. EDT

This webinar covers technical information and negotiation tactics for selling language services to buyers with automated translation workflow requirements. Participants will learn how to present their LSP as a technology-driven organization, to thrive in competition with the leading localization providers, to surprise prospects with a deeper understanding of the publishing process, and to be a stronger differentiator for their company.

Content:

  1. Buyer types, lead sources.
  2. CMS and PIM landscape.
  3. Common challenges inside enterprise content teams.
  4. Sales scenarios: automation-driven RFPs for new business, replacing old-school vendors, generating leads from the CMS communities.
  5. Questions to identify demand, negotiation advice.

Level: intermediate and experienced. 

This 45-minute webinar will accommodate up to 50 participants on a first-come, first-served basis.

Featured Presenters:

Konstantin-DranchKonstantin Dranch
A specialist market researcher in the localization industry

 

foto-rikkert-2 kopieRikkert Engels
CEO and founder of Xillio, with 17 years of experience in enterprise content management industry

   

Registration closed! We exceeded the limit of 100 attendees. Subscribe if you want to receive invitations of future webinars.